From making watches to making every second count.
Our Creative Contribution
- Content Production
- E-commerce Photography
- Creative Direction
Challenge
ZOOP is a youth-focused watch brand competing in a category where product photography can quickly become repetitive. The challenge was to build a content ecosystem that could make the watches feel fresh, desirable and culturally relevant — while still delivering the clarity required for e-commerce.
The brand needed more than individual shoots. It needed a consistent visual language across social media, product communication, campaigns and e-commerce. Every image had to do something different while still feeling unmistakably ZOOP.
Approach
We took an always-on approach to ZOOP’s content, managing the visual and social ecosystem end to end.
From social media strategy and content planning to creative direction, product photography, lifestyle shoots, e-commerce imagery, campaign creatives and day-to-day content, we built a system designed around how the brand actually needed to communicate.
Product shoots focused on clarity, detail and conversion.
Lifestyle shoots brought personality, movement and aspiration into the brand.
Social media translated those assets into content designed to stop the scroll and keep the brand culturally relevant.
Instead of treating every deliverable as a separate piece of content, we created one connected visual system that could travel across platforms.
Thought Process
A watch tells time. A brand tells you what to do with it.
For ZOOP, we didn’t want to photograph watches simply as objects. We wanted to photograph the attitude around them.
That meant understanding the difference between an e-commerce image and a social image — and knowing that both could still belong to the same brand.
We created clean product frames for consideration.
Lifestyle imagery for aspiration.
Social-first content for attention.
Campaign assets for impact.
And a continuous flow of content to keep the brand from becoming predictable.
From ideation and scripting to art direction, styling, production, photography, editing, design and social media execution, every touchpoint was built to work together.
The thinking was simple:
Don’t just show the watch.
Show the reason to wear it.
Result
What began as a social media and content requirement became a complete visual ecosystem for ZOOP.
We managed the brand’s social media presence while building the photography and content infrastructure behind it — including e-commerce product shoots, lifestyle campaigns, product imagery, social creatives and ongoing content production.
The result was a deeper and more versatile content library, a more consistent visual identity and a social presence that could continuously evolve without losing the product at its centre.
Strategy. Creative Direction. Social Media. E-commerce. Product Photography. Lifestyle Photography. Content Production. Design. Editing.
One watch brand.
Multiple worlds.
A lot more reasons to look at the time.
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SOCIAL MEDIA ASSETS
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PRODUCT & E-COMMERCE ASSETS
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LIFESTYLE & CAMPAIGN ASSETS
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SOCIAL MEDIA CREATIVES
7Billboards didn't just create content for ZOOP. They built the visual system around the brand — from the product page to the social feed — making every touchpoint feel connected, contemporary and unmistakably ZOOP.
Brand manager
ZOOP
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