From everyday travel to a world worth carrying
Our Creative Contribution
- Brand Identity
- E-commerce Website Design
- Packaging Design
Challenge
Turning a basic storefront into a premium brand experience
Kyudo Collections had a functional but largely unbranded website built on the Prestige theme. The storefront lacked a distinctive identity, cohesive visual language and the level of refinement expected from a premium luggage brand. The challenge was to move beyond the limitations of a standard theme and build a complete brand experience that felt considered, contemporary and recognisable across every customer touchpoint.
Approach
A complete transformation across digital and physical touchpoints
We redesigned all seven website pages, introducing a minimalist design direction built around clean layouts, refined typography, purposeful whitespace and product-focused visuals. Alongside the website redesign, we created Kyudo’s logo and complete brand identity, extending the visual system into packaging. Every element was designed to work together, creating a consistent experience from the first website visit to the moment the product is unboxed.
Thought Process
Making premium feel effortless
Luxury doesn’t always need to be loud. We approached Kyudo with the belief that premium design comes from clarity, consistency and attention to detail. The visual direction balances understated sophistication with warmth, allowing the products to take centre stage while giving the brand its own personality. Clear navigation, considered product presentation, trust-building elements and lifestyle-led storytelling help create a more intuitive shopping experience without compromising the aesthetic.
Result
A cohesive brand built beyond the website
Kyudo Collections now has a distinctive visual identity and a redesigned storefront that feels intentional, polished and aligned with its premium positioning. From the custom logo and website to the packaging, every touchpoint follows a unified design language. The result is a stronger foundation for brand recognition, a more coherent customer journey and a digital presence built to support the brand’s next stage of growth.
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Website Pages Redesigned
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Complete Brand Identity
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Custom Logo Design
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Packaging Design
7Billboards helped us bring Kyudo to life as a complete premium travel brand. From the visual identity to the packaging and digital experience, every element feels considered, cohesive and true to the brand. The final result gives Kyudo a strong visual presence and creates a memorable experience from the first impression to the unboxing.
Founder, Kyudo Collections
Founder & Director
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